Our founders and core team have on average 12+ years of experience in finance and technology careers

Gregory Crandall

Executive Director

Greg started his career with over 15 years in Silicon Valley in the late 1980’s where he worked for a content and event agency servicing Apple, IBM, Motorola, Silicon Graphics, Adobe Systems, and Disney.

By 2003 he founded his own company delivering content and live experiences for clients such as Cathay Pacific, Nokia, Hysan, and The Venetian. His new company Splash partnered with Asia City Media Group and grew from Hong Kong to Singapore and Bangkok. In totality Greg has delivered an impressive list of over 100 client-based product launches and corporate experiences and a similar volume of custom media, adverting and branding roles.

In 2010 he sold his Splash Company and transitioned from agency to media driving print and digital content. Greg took the role of Publisher and General Manager at Asia City Media Group (ACMG) where he lead Hong Kong Magazine, The List Magazine, and Where Magazine credited with the sale of the group to the South China Morning Post (SCMP). After the SCMP he took the role of Publisher and Managing Director at Edipresse responsible for Hong Kong Tatler, Macau Tatler, Revolution and Home Journal. During his tenure in both media companies his teams and these titles won many awards for both content and digital innovation.

The business of media is to creatively connect advertisers to powerful demographics thought digital, social and live experiences or create new audiences when the opportunity exists. One of his most notable accomplishments was the creation and launch of Asia Tatler’s Generation T, a platform and a list and network of Asia’s most influential millennials.


Co-founder and Chief Operating Officer

A Fintech investment specialist and former investment banker, previously founded her own advisory business focusing on China cross-border Fintech M&A.

Yanyan spent 10 years in finance focusing on investment banking and structured products with stints at Merrill Lynch, Goldman Sachs, Deutsche Bank and UBS in New York and Hong Kong.

Yanyan has a Master and a Bachelor degree in Aerospace and Aerothermal Engineering from the University of Cambridge.


Chief Product Officer

Proficient in Japanese, Zhe has a Bachelor degree from Tianjin Foreign Studies University after an exchange program in Japan. Zhe has 10 years of experience in finance across Sales and Credit Risk Management departments at Bank of Mitsubishi Tokyo UFJ and Sumitomo Mitsui Finance & Leasing.

An experienced product specialist with in-depth knowledge in Chinese SME credit products and risk management, previously in charge of Risk Management Department at a large Fintech platform in China.


Chief Technology Officer

A coder since the age of 10, Baoqiang holds Bachelor and Master of Engineering from University of Cambridge and spent a year on exchange at Massachusetts Institute of Technology (MIT).

Baoqiang has 6 years of Investment Banking and PE experience with JPMorgan and KKR, focusing on the China market and served as Director of Corporate Development Division at Erdos Group. His finance background enables him to understand business needs accurately and lead product development in an efficient manner.

In the past 5 years, Baoqiang focused on hands-on coding of web and mobile applications and founded his own software company. He is also the Co-founder of Sea Star Children's Foundation, a charity helping children with congenital heart disease.